Founder & Chief Executive Officer
Jennifer created the original vision for PhytaZenica and is leading the strategic and overall execution of our venture. She has over 10 years of experience in business strategy, market research, competitive intelligence, marketing and sales for the healthcare and biopharmaceutical drug industries. Jennifer has worked closely with top global biotech and pharmaceutical companies, as well as botanical companies in the US. Jennifer holds a bachelor’s degree in Integrative Biology from UC Berkeley.
Technology & Strategy
Sam is a serial entrepreneur with 30 years of experience in digital technology leadership. He specializes in Web2 + Web3, analytics, marketing, operations and supply chain for the technology, finance, healthcare, aerospace, manufacturing, and insurance industries. Before the age of 30, Sam successfully started 6 companies in the finance and real estate industries and exited in 2008. He has held leadership roles at UTC Supply Chain, Numotion, AeroMed, PE-backed companies, and early-stage startups.
Finance & Fintech Adviser
Kenneth is a tech innovator with 20 years of experience in the finance and fintech industries. He specializes in product development, UX/UI design, commercialization, business development, and investment financing. Kenneth was the co-founder of several tech startups, including Envel Bank, CarScan, and Young Engineers, which are now part of his venture portfolio. He has held leadership roles at Barclays Africa (Absa Group), Nedbank, and Standard Bank.
Dr. Jean Wang
Botanical Medicine & Regulatory Adviser
Dr. Jean Wang has 30 years of experience in natural botanical medicine, pharmaceuticals, life sciences, IT, and data analytics. She led the research & development of medicine and life sciences at Takeda and Bayer, and worked in healthcare & life sciences solution design, data analytics and AI at IBM. She also consulted natural medicine companies & academic institutions on clinical trial strategy for US FDA approval. Dr. Wang holds a PhD in Natural Product Chemistry & Pharmacognosy from the University of Iowa.
Commercial & Marketing Adviser
Peter is the founding partner of Abunda, an integrated consulting practice. With 30 years of experience in consumer products, nutrition, functional foods,
nutraceuticals and biotech, he has led marketing and commercialization strategies for the successful launch of hundreds of products. Peter has served as CEO at Advana Science, VP Marketing & Product Development at Natrol (NTOL), VP at Galileo Laboratories, SVP Marketing at Weider Nutrition (WNI) and Director of Marketing at InterHealth Nutraceuticals.